Bendon Lingerie has been an institution in New Zealand and Australia for more than 75 years, so when they offered me the opportunity to revamp their ecommerce photography, I jumped at the chance to help.
Together with the in-house Producer, I put together a proposal for a new photography look and feel for Bendon to improve the way their products look online, and to incorporate their brand ethos of representing a variety of women. This new photography style can now be seen used for the vast majority of products on their website: www.bendonlingerie.co.nz
![](https://cdn.myportfolio.com/975b7a0b-4816-43b7-89a5-a542c2c0c6e2/17b47a43-8fa8-460d-94f3-57bbf827e115_rw_1920.jpg?h=2ef4655ef67bf29aa7b4d29def7a9d96)
![](https://cdn.myportfolio.com/975b7a0b-4816-43b7-89a5-a542c2c0c6e2/22494e04-b798-4d64-8b8b-7e13084e5998_rw_1920.jpg?h=cd0058500144b850e107d78358c70ea3)