Bendon Lingerie has been an institution in New Zealand and Australia for more than 75 years, so when they offered me the opportunity to revamp their ecommerce photography, I jumped at the chance to help.
Together with the in-house Producer, I put together a proposal for a new photography look and feel for Bendon to improve the way their products look online, and to incorporate their brand ethos of representing a variety of women. This new photography style can now be seen used for the vast majority of products on their website: www.bendonlingerie.co.nz