Bendon Lingerie

Modernising lingerie ecommerce photography

Bendon Lingerie has been an institution in New Zealand and Australia for more than 75 years, so when they offered me the opportunity to revamp their ecommerce photography, I jumped at the chance to help.

Together with the in-house Producer, I put together a proposal for a new photography look and feel for Bendon to improve the way their products look online, and to incorporate their brand ethos of representing a variety of women. This new photography style can now be seen used for the vast majority of products on their website:
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