Frederick’s of Hollywood is an iconic, innovative and irresistible lingerie brand that was founded in 1947 (and was the inventor of the original push-up bra!). Today, Frederick's is sold exclusively online, with the eCommerce and Marketing team based in NZ. I worked with the team on their replatform to Magento 2, helping to make launch creative & ongoing digital brand templates that are unmistakably Frederick's.
