Frederick’s of Hollywood is an iconic, innovative and irresistible lingerie brand that was founded in 1947 (and was the inventor of the original push-up bra!). Today, Frederick's is sold exclusively online, with the eCommerce and Marketing team based in NZ. I worked with the team on their replatform to Magento 2, helping to make launch creative & ongoing digital brand templates that are unmistakably Frederick's.
![](https://cdn.myportfolio.com/975b7a0b-4816-43b7-89a5-a542c2c0c6e2/40af1570-895e-4c78-845d-54048060d050_rw_1920.jpg?h=d15e9869770d98d2dfcd62b5fad87d42)
![](https://cdn.myportfolio.com/975b7a0b-4816-43b7-89a5-a542c2c0c6e2/2fa45dab-9f76-4e73-9a8b-7411717ae930_rw_1920.jpg?h=3de8e3ba7dcbe1e6bfb7a1a776f8197a)