As a private chef, Gin’s work is all about the experience. She needed a digital presence that clearly communicated the different ways people could hire her and showcased the high-quality, delicious food she creates. She needed a site that felt as professional as her culinary background but as warm and inviting as her personality.
I started by creating a mini visual identity, using a refined color palette to establish a premium but approachable look. The website was designed to be image-heavy, letting the food do the talking. Using Squarespace, I built a bespoke layout that prioritizes large-scale photography and clear calls to action, making it easy for potential clients to get a sense of her style and reach out for a booking.
